System and method for measuring and predicting content dissemination in social networks
US10846613B2 · kind B2 · utility
1Cited by
3References
20Claims
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Key dates
| Filing date | Dec 29, 2016 |
| Grant date | Nov 24, 2020 |
| Priority date | — |
| Expiry date | May 22, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems for measuring and predicting content dissemination in social networks includes computing a “virality score” for popularity of social media content, a “pattern” of diffusion of the content, and a “hype” parameter of such content without requiring a “friendship graph” or “information diffusion” structured data. It also includes an iterative, predictive model, which predicts future performance (or future rate of dissemination) of the content while mitigating a class imbalance problem inherent in predicting viral posts, and which provides updates to the model based on actual performance results.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.