Dynamically rearranging and deploying advertising selection logic
US10846707B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 27, 2008 |
| Grant date | Nov 24, 2020 |
| Priority date | — |
| Expiry date | Sep 4, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for deploying and customizing advertisement selection logic without requiring a shutdown and/or restart of system resources. A first arrangement of advertisement logic may include filters to be executed in a pipeline model. A second arrangement of advertisement selection logic may be determined based at least in part on information received. Alternatively, the second arrangement of advertisement selection logic may be automatic based at least in part on statistics or defined hints. The second arrangement of advertisement selection logic may be implemented using different filters or rearranged filters in an updated pipeline model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.