Linkage to reduce errors in online promotion testing
US10846736B2 · kind B2 · utility
0Cited by
15References
10Claims
0Family size
Assignee
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Key dates
| Filing date | Oct 31, 2014 |
| Grant date | Nov 24, 2020 |
| Priority date | — |
| Expiry date | Oct 31, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0245
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for improving the result of online promotion testing are disclosed. In one or more embodiments, base-lining is employed to improve the mapping between the online test promotion responses and projected in-store result. Alternatively or additionally, the test population responses may be adjusted to account for differences between the test population and the in store customer population.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.