System and method for strategizing and executing marketing campaigns
US10846739B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 20, 2013 |
| Grant date | Nov 24, 2020 |
| Priority date | — |
| Expiry date | Mar 16, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0264
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Some implementations may provide a method for conducting a marketing campaign, including: providing a user interface to a marketing professional; receiving, via the interface, input from the marketing professional prescribing a sequence of at least three steps for engaging at least one target customer, the sequence comprising: a start step corresponding to a beginning point for the at least one target customer to enter into the sequence, at least one end step corresponding to a finishing line for the at least one target customer to complete the sequence, at least one step for communicating information to the at least one target customer for the at least one target customer to progress through the sequence; subsequent to determining that the sequence of steps is valid, receiving an instruction from the marketing professional to launch the sequence; and in response to the received instruction, launching the sequence to conduct the marketing campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.