Onboarding feature cues

US10846748B2 · kind B2 · utility

Assignee

• Oath Inc. · US

Inventors

• Utkarsh Shrivastava · San Jose, US
• Mark Nachazel · Oxnard, US
• Murali Krishna Bachhu · Sunnyvale, US
• Christopher Royer · San Jose, US
• Keren Kochava Baruch · San Francisco, US
• Friedhold Alexander Seyfert · San Francisco, US

Key dates

• Filing date: Nov 30, 2015
• Grant date: Nov 24, 2020
• Expiry date: Feb 20, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0255
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more client devices, systems, and/or methods for onboarding feature cues for a product are provided. A feature cue and an existing feature cue, comprising eligible feature cues (e.g., feature cues that a user has not viewed, are relevant to the user, etc.), are provided to a dispatching component (e.g., configured to provide feature cues to users). A presentation hierarchy, of the feature cue and the existing feature cue, is determined based upon feature cue rules and user parameters. The feature cue, having a first hierarchical position in the presentation hierarchy, is presented to the user, through a client device hosting the product, at a first time. The existing feature cue, having a second hierarchical position in the presentation hierarchy, is presented to the user, through the client device, at a second time, where the first time and the second time are determined by the feature cue rules.