Automated system and method for creating machine-generated advertisements
US10846757B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 19, 2018 |
| Grant date | Nov 24, 2020 |
| Priority date | — |
| Expiry date | Sep 19, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0244
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and process provide a novel methodology to improve advertising performance by creating and testing new ad copy within advertisements more effectively and efficiently. The system includes an automated technology that produces a virtually unlimited number of predictably high-quality machine-generated advertisements, by combining and recombining the words and phrases (e.g., ad copy) that have proven to be most effective in previous advertisements with new words and phrases that are determined as likely to be effective based on the motivations of the target audience that will be viewing the advertisements. The novel technology is a combined order of specific rules that renders information into a specific format that is then used and applied to create desired results in the form of top performing ad copy and top performing machine-generated advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.