System and method for generating and distributing embeddable buy buttons

US10846785B2 · kind B2 · utility

Inventors

• David Robb · Charlotte, US
• Grant Neerings · Charlotte, US
• Cameron Patterson · Los Gatos, US
• Joseph Rodriguez · Seattle, US
• Quinton Richard Harris · Seattle, US
• Benjamin Cook · Flowery Branch, US

Key dates

• Filing date: Apr 30, 2020
• Grant date: Nov 24, 2020
• Expiry date: Apr 30, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An embeddable buy button for distribution of multimedia content over a computer communications network, the buy button adapted for viral distribution and execution in a web browser on a client device wherein the buy button includes a content retrieval component communicatively coupled to an application server over the computer communications network, the content retrieval component configured to retrieve one or more multimedia display files and metadata into an embedded electronic commerce store in the buy button after it enters an active operational mode, the buy button also including a content preview component configured to enable a streamed execution of a portion of the multimedia content files associated with each of the multimedia display files from a multimedia content distribution system executing on the application server, and a transaction processing component operative to execute and complete a commercial transaction in the embedded electronic commerce store pertaining to the multimedia content files.