Multi-channel persistent campaign management
US10861052B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 12, 2016 |
| Grant date | Dec 8, 2020 |
| Priority date | — |
| Expiry date | Apr 28, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Management of persistent campaigns can be automated across multiple possible communication channels. A campaign management service monitors state information for the targeted users to ensure that the campaign content is provided to those users at appropriate times using appropriate channels. After a state change is detected for a particular user, corresponding to the desired action being taken, the campaign content will no longer provided for that user across any of those channels. The ability to manage state across all channels ensures that the providing of campaign content to any targeted users does not exceed frequency, occurrence, or other such criteria, and the types of actions can be any detectable actions performed with respect to an electronic environment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.