Systems and methods for supplying a video advertisement to a publisher
US10861059B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 3, 2017 |
| Grant date | Dec 8, 2020 |
| Priority date | — |
| Expiry date | Mar 3, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for supplying a video advertisement to a web page or application. A main ad server provides an ecosystem to network ad servers from different ad networks. The main ad server can collect and store information about each of the campaigns or demand tags associated with each of the network ad servers in a database. The main ad server can then review the database in response to an ad call from a publisher to determine the campaigns or demand tags that correspond to the ad call. Once the campaigns or demand tags that satisfy the ad call have been determined, the main ad server can generate a prioritized list of campaigns or demand tags based on priorities established by the publisher who submitted the ad call. The prioritized list of campaigns can be sequentially processed until a video advertisement is provided to the publisher.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.