Controlling user data visibility in online ad auctions
US10872355B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 22, 2015 |
| Grant date | Dec 22, 2020 |
| Priority date | — |
| Expiry date | Dec 27, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, an ad request for an ad space of a seller, the ad space being for presentation in a user interface of an application executing on the client device, creating a bid request for bidding on the ad space, sending the bid request to one or more bidders, the bidders representing one or more buyers, receiving one or more bids from one or more of the bidders, each bid corresponding to a respective buyer and a creative, selecting, from the received bids, a winning bid corresponding to a particular buyer and a particular creative, and identifying a visibility profile for the particular buyer and, based thereon, providing data associated with the user to the particular buyer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.