Frequency capping of addressable content
US10873776B2 · kind B2 · utility
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20Claims
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Assignee
Inventors
Key dates
| Filing date | Jan 10, 2013 |
| Grant date | Dec 22, 2020 |
| Priority date | — |
| Expiry date | Jan 10, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/2668
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.