Systems and methods for optimizing and simulating webpage ranking and traffic
US10878058B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 16, 2017 |
| Grant date | Dec 29, 2020 |
| Priority date | — |
| Expiry date | Feb 20, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
This application is directed to quantitatively optimizing and simulating webpage search engine ranking, webpage traffic associated with a search engine, and user interactions with webpage content leading to conversions. For example, a search engine response model can determine how ranking factors of a webpage can affect a ranking of the webpage with respect to a keyword. A ranking factor response model can determine how attributes of a webpage affect the ranking factors. An addressable market can be determined for a webpage by determining keywords and key phrases associated with a webpage, as well as a volume of web traffic associated with the keywords and key phrases. As attributes of a webpage are adjusted, the operations herein can simulate an expected webpage ranking and traffic volume based on the adjusted attributes, and identify optimization factors leading to increased ranking, traffic, and conversions by level of influence for targeted webpages.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.