Advertisements for applications on an online social network
US10885553B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 16, 2019 |
| Grant date | Jan 5, 2021 |
| Priority date | — |
| Expiry date | Dec 16, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes detecting, for each of a plurality of third-party applications corresponding to a respective plurality of pages associated with an online social network, one or more interactions with the page corresponding to the third-party application by one or more first users of the online social network, wherein each of the one or more first users are connected on the online social network to a second user of the online social network. The method also includes calculating, for each of the plurality of third-party applications, a value representing a social relevance of the third-party application based on the number of interactions with the page corresponding to the third-party application by the one or more first users. The method also includes selecting one of the plurality of third-party applications based on its calculated social relevance value. The method also includes sending, to a client device of the second user, an advertisement for the selected third-party application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.