Systems and methods for delivering in-application messages
US10887413B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 12, 2019 |
| Grant date | Jan 5, 2021 |
| Priority date | — |
| Expiry date | Jun 12, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and methods for presenting an in-application message to a user of a software application make use of trigger events that occur on remote servers. When a remote server notes a trigger event, the remote server sends information about the trigger event to a customer engagement service. The customer engagement service causes a push notification to be sent to a user's computing device that is running a software application. The receipt of the push notification causes a campaign within the software application to log a trigger event, and that logged trigger event causes the campaign to present the user with an in-application message.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.