Online ad detection and ad campaign analysis
US10891632B2 · kind B2 · utility
0Cited by
2References
20Claims
0Family size
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Key dates
| Filing date | Nov 7, 2017 |
| Grant date | Jan 12, 2021 |
| Priority date | — |
| Expiry date | Aug 30, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.