Approaches for retrieval of electronic advertisements
US10891653B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 13, 2015 |
| Grant date | Jan 12, 2021 |
| Priority date | — |
| Expiry date | May 10, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An advertising system can be configured to determine advertisements that are responsive to targeting segments included in advertisement requests without having to individually evaluate Boolean or logical targeting expressions associated with each advertisement. For example, the advertising system can be configured to determine, for advertisements, one or more terms that correspond to at least a portion of the respective targeting expressions of the advertisement. When an advertisement request is received, a determination can be made as to whether any of the segments (e.g., age group) associated with that request correspond to any of the terms that were derived from the advertisements. The advertisement system can then determine any advertisements that match the term(s) that correspond to the request. The advertising system can determine the most relevant advertisement based on various criteria, and an advertisement can be provided in response to the advertisement request, for example, upon conducting an electronic auction.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.