Targeted advertisement insertion for streaming media data
US10902474B2 · kind B2 · utility
22Cited by
0References
25Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 23, 2015 |
| Grant date | Jan 26, 2021 |
| Priority date | — |
| Expiry date | Oct 18, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/85406
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one example, a method of retrieving media data includes, by a multimedia broadcast multicast service (MBMS) client of a client device: receiving advertisement media data of one or more advertisement groups, receiving an identifier value for one of the advertisement groups from a dynamic adaptive streaming over HTTP (DASH) client of the client device, extracting the advertisement media data of the advertisement group corresponding to the identifier value, and providing the extracted advertisement media data to the DASH client.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.