Programmatic generation and optimization of images for a computerized graphical advertisement display
US10902479B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 17, 2017 |
| Grant date | Jan 26, 2021 |
| Priority date | — |
| Expiry date | Feb 20, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06T11/60
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer receives a request for graphical display source code for a computerized graphical advertisement display, and retrieves seed images including a plurality of seed image features. The computer generates candidate images based on the one or more seed images, where the computer alters a first aspect of a seed image to generate an altered seed image having a plurality of altered seed image features and the computer alters a second aspect of the altered seed image to generate a candidate image having a plurality of candidate image features. The computer generates candidate image scores based upon a context of the advertisement display and the plurality of candidate image features. The computer selects an image from the candidate images based on the candidate image scores and generates the graphical display source code based on the selected image, a size of the advertisement display, and display capabilities of the user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.