Method and apparatus for real-time personalization
US10904360B1 · kind B1 · utility
Inventors
Key dates
| Filing date | Dec 2, 2016 |
| Grant date | Jan 26, 2021 |
| Priority date | — |
| Expiry date | Mar 19, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/53
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A personalization platform is provided, which interprets user behavior and attributes along with the content users are interacting with, to build optimized predictive models of what content the user may want to see next. Those predictive models can be utilized to personalize content in one or more environments, including email, mobile and applications. An extensible and highly flexible framework can be implemented. In some embodiments, when calculating for a single user, recent behavior is scored against an ensemble of analytic models and the totals are amalgamated into a final recommendation. Any combination of analytic models may be explored and tested in a multivariate framework on this final ranking function. Models may be added and removed on a per-application basis.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.