Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting
US10909570B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 9, 2016 |
| Grant date | Feb 2, 2021 |
| Priority date | — |
| Expiry date | Jun 25, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting are disclosed. One method includes receiving a digital identifier and a merchant identifier associated with a purchase transaction. The method further includes determining, using the digital identifier and the merchant identifier, whether a cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier. The method also includes in response to determining that the cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier, sending suppression information for suppressing advertisement retargeting associated with the cookie.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.