Methods and apparatus to impute media consumption behavior
US10911828B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 27, 2020 |
| Grant date | Feb 2, 2021 |
| Priority date | — |
| Expiry date | Jan 27, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example apparatus includes a localized event engine implemented with hardware or at least one processor to, in response to a difference satisfying a first threshold, determine that a first subset of tuning data exhibits local bias, the difference to be between (i) a first percentage of exposure minutes determined from the tuning data, and (ii) a second percentage of exposure minutes determined from viewing data, determine that a second subset of the viewing data represents heavy viewing in response to (1) a first number of households satisfying a second threshold and (2) a third percentage of exposure minutes satisfying a third threshold, and a localized event selector implemented with hardware or the at least one processor to impute the second subset of the viewing data for the first subset of the tuning data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.