User targeting using an unresolved graph
US10922335B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 29, 2018 |
| Grant date | Feb 16, 2021 |
| Priority date | — |
| Expiry date | Jul 4, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/955
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for providing content items to one or more client devices associated with at least one unresolved identifier. An unresolved identifier defines a context in which a client device accesses one or more online systems, the context not determined to be associated with a specific user. The method comprises identifying a set of unresolved identifiers, and identifying information describing one or more access events associated with each unresolved identifier. For each pair of unresolved identifiers, a similarity score for the pair is determined based on the identified information. Responsive to the similarity score exceeding a threshold similarity score, the pair of unresolved identifiers is clustered, the clustering indicating a prediction that the pair of unresolved identifiers are associated with a common user. Based on this clustering, a content item is displayed on or more user devices associated with at least one unresolved identifier of the set of unresolved identifiers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.