Dynamically modifying activation behavior of a computerized graphical advertisement display
US10922715B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 26, 2019 |
| Grant date | Feb 16, 2021 |
| Priority date | — |
| Expiry date | Oct 11, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A server computing device receives a request for graphical display source code for a computerized graphical advertisement display. The server generates the source code comprising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client determines whether the user intended to activate the display via the captured event, based upon characteristics of the user interaction event, characteristics of the computerized graphical advertisement display, characteristics of the client computing device, and an interaction history with other graphical advertisement displays. The client selects an activation behavior in the source code based upon the determination. The client changes the default activation behavior for the display to the selected activation behavior and executes the selected activation behavior.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.