Advertisement impression verification using blockchain
US10929870B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 7, 2018 |
| Grant date | Feb 23, 2021 |
| Priority date | — |
| Expiry date | Mar 30, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Advertising impressions are collected and a block in a block chain is created for each impression or a set of impressions. Each block includes a hash of a preceding block in the block chain. The block chain may be traversed to analyze advertising impressions and determine their effectiveness. Advertising content may include embedded code that invokes transmission of a notification to a server. The server creates a block in response to the notification that includes data such as the advertising content (or a reference to it), attributes of a target consumer, information regarding an advertising campaign, and/or other data describing the advertising impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.