Method and apparatus for identification of fraudulent click activity
US10929879B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 4, 2018 |
| Grant date | Feb 23, 2021 |
| Priority date | — |
| Expiry date | Apr 27, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
This application discloses a method and an apparatus for advertisement fraud reduction. A training sample set including multiple training samples is obtained. At least one of the multiple training samples, associated with a fraudulent training user, includes a training click log associated with clicking one or more advertisements by the fraudulent training user. Feature information from the training sample set is extracted. The fraudulent training user and the feature information are associated with a fraudulent user type. A positive sample associated with the feature information is formed based on the at least one of the multiple training samples. A fraudulent user identification model associated with the fraudulent user type is trained based on at least the positive sample. Further, a sample to be identified, associated with a user to be identified, is received. Whether the user is a fraudulent user is determining using the fraudulent user identification model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.