Combining content with a search result
US10929883B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 21, 2016 |
| Grant date | Feb 23, 2021 |
| Priority date | — |
| Expiry date | Oct 28, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.