Content generation and targeting
US10936683B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 22, 2017 |
| Grant date | Mar 2, 2021 |
| Priority date | — |
| Expiry date | Jan 12, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L12/2829
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A unified notification platform for offline creation and distribution of notification content from a variety of data sources is described. The notification platform provides data adaptors that are reusable for generating notifications of different types, specifically, for generating notifications of different types that have features that have meaning across different notification types such that these features can be used to generate comparable relevance scores with respect to candidate profiles. The relevance score calculated for a notification with respect to a member profile is used to determine whether the notification is to be presented to the member represented by the member profile.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.