Accounting for battery level of a client device when selecting content for presentation by the client device
US10939381B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 25, 2019 |
| Grant date | Mar 2, 2021 |
| Priority date | — |
| Expiry date | Jul 18, 2039 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY02D30/70
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
An online system receives an advertisement (“ad”) request identifying an objective for presenting the ad request. The objective specifies a type of interaction with the presented ad request. A threshold battery level is associated with the type of interaction in the ad request that specifies a minimum battery level of a client device to complete the type of interaction. When selecting content for presentation to a user, the online system obtains a battery level of a client device associated with the user and compares the obtained battery level to the threshold battery level. Based on the comparison, the online system determines if to present the ad request to the user. For example, the comparison may prevent presentation of the ad request or penalize a value associated with the ad request if the obtained battery level does not satisfy the threshold battery level.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.