Systems and methods for channel based communication and engagement through advertising units
US10944701B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Feb 21, 2020 |
| Grant date | Mar 9, 2021 |
| Priority date | — |
| Expiry date | Feb 21, 2040 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY02D30/50
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Responsive to a search query received from a remote user device, retrieve one or more channel based communication and engagement objects (CBCEO). Each CBCEO comprises a primary communication channel which is associated with an enterprise data source. Each primary communication channel facilitates electronic communication between the respective enterprise data source of the primary communication channel and users. The one or more retrieved CBCEO are integrated into an advertising unit of a data source. The advertising unit is rendered on a display page by the data source to a display of the user device. An enterprise data source is selected via the one or more CBCEO of the rendered advertising unit from the user device and a secure bidirectional conversation is established. The secure bidirectional conversation comprises an exchange of messages between the user device and the enterprise data source through a primary communication channel of the enterprise data source.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.