Methods and apparatus for associating media devices with a demographic composition of a geographic area
US10956923B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 15, 2020 |
| Grant date | Mar 23, 2021 |
| Priority date | — |
| Expiry date | Jun 15, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/22
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. Disclosed example apparatus include means for receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member. Disclosed example apparatus also include means for resolving addresses, the means for resolving to determine a most used Internet Protocol address from the plurality of Internet Protocol addresses, determine a geographic location corresponding to the most used Internet Protocol address, in response to determining the geographic location corresponds to a location of an internet service provider, associate a geographic area with the media device, determine a demographic profile associated with the geographic are, and associate the demographic profile with the media device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.