System and method for providing people-based audience planning

US10956943B2 · kind B2 · utility

Assignee

• MERKLE INC. · US

Inventors

• Peter Randazzo · Great Neck, US
• John Gajewski · Dover, US
• John R. Lee · Topanga, US
• Nicholas Illobre · New York, US
• Dionisio Espinal · New York, US
• Gerald Matthew Bavaro · Baldwin, US
• David Michael Yonchak · New London, US
• Kelly Renee Leger · Denver, US

Key dates

• Filing date: Dec 10, 2018
• Grant date: Mar 23, 2021
• Expiry date: Jan 8, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.