Real-time detection of intent-less engagements in digital content distribution systems
US10963910B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 6, 2018 |
| Grant date | Mar 30, 2021 |
| Priority date | — |
| Expiry date | Mar 2, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The presently disclosed subject matter includes a computer-implemented method and system of automatically generating quality scores in a content distribution system; the content distribution system enables the presentation of (digital) content on a display device of computer devices that enable users to engage with the presented content. The quality scores enable to detect and mitigate intent-less (e.g. fraudulent or low quality) user engagements with the user interface in the content distribution system. According to one example, the presently disclosed subject matter enables identification and mitigation of cyber theft in the form of engagement fraud in the content distribution system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.