Performing query-time attribution channel modeling
US10970338B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 13, 2018 |
| Grant date | Apr 6, 2021 |
| Priority date | — |
| Expiry date | May 28, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/248
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present disclosure relates to performing attribution channel modeling in real time using touchpoint data that corresponds to a user-specified set of channels and is retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw data in an attribution database that comprises an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a query, the system can, in real time, retrieve subsets of the touchpoint data that corresponds to a user-defined set of distribution channels in accordance with a user-specified attribution model. The system then combines the subsets of touchpoint data using the aggregator and generates the digital attribution report using the combined data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.