Method and system for integrating audience data with a social media site

US10970741B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• Michael J. Strutton · Villa Rica, US
• Chad Steven Estes · Atlanta, US
• Stephanie Fossan · Tustin, US
• Eugene Thompson · Algona, US
• Steven Keith Woods · Mississauga, CA
• Taha Sheikh · Mississauga, CA

Key dates

• Filing date: Sep 19, 2014
• Grant date: Apr 6, 2021
• Expiry date: Dec 24, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed is an improved approach for implementing a system, method, and computer program product for integrating with a social media site, which can be used to create and configure a custom audience on the social media site.