Cross-platform proposal creation, optimization, and deal management

US10970751B2 · kind B2 · utility

Assignee

• Turner Broadcasting System, Inc. · US

Inventors

• Wassim Samir Chaar · Coppell, US
• José Antonio Carbajal Orozco · Atlanta, US
• Andreea Popescu · Atlanta, US
• Peter Alexander Williams · Bar Harbor, US
• David James Benoit · Fayetteville, US
• Lawrence Herbert Allen, II · Somers, US

Key dates

• Filing date: Sep 11, 2018
• Grant date: Apr 6, 2021
• Expiry date: Mar 2, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0247
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A cross-platform management system that handles cross-platform management of client requirements receives a request corresponding to a plurality of client-defined requirements to be achieved in a flight. The request for the plurality of client-defined requirements is associated with one or more request parameters. The system generates a proposal plan corresponding to the received request based on adjustment of the one or more request parameters. The proposal plan corresponds to at least a distribution of target audience across a set of delivery platforms. The system executes the generated proposal plan for a first time period in the flight on one or more delivery platforms. The system re-optimizes the generated proposal plan and controls execution of the generated proposal plan for a second time period in the flight by an in-flight re-distribution of the target audience across one or more delivery platforms of the set of delivery platforms.