Patent · US Active

Methods and systems for simulating agent behavior in a virtual environment

US10977662B2 · kind B2 · utility

1Cited by
4References
17Claims
0Family size

Assignee

Inventor

Key dates

Filing dateJul 16, 2014
Grant dateApr 13, 2021
Priority date
Expiry dateMar 2, 2037

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06Q30/0201
  • WIPO fieldIT methods for management
  • WIPO sectorElectrical engineering

Abstract

Systems and methods for simulating behavior of agents in a virtual environment are described. Observed customer behavior data for a retail space may be received. A model for customer behavior in the retail space is generated, the model including probabilities for customer responses to a plurality of stimuli. A virtual customer agent is built based on the model for customer behavior. A virtual retail space is built and modified, the modified virtual retail space including at least one different design feature from the virtual retail space. In the modified virtual retail space, the virtual customer agent is simulated performing a predetermined list of tasks based on the probabilities for the customer responses. Simulated customer behavior data, including responses of the virtual customer agent to the modified virtual retail space, may be generated based on the simulation.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.