System and method for rule based forecasting in multichannel, multi-offer, and multi-customer-segment environments
US10977673B2 · kind B2 · utility
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21Claims
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Key dates
| Filing date | May 3, 2018 |
| Grant date | Apr 13, 2021 |
| Priority date | — |
| Expiry date | Nov 16, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0226
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A demand rule can handle simultaneous retail purchasing options available to users such as brick and mortar, online, mobile, catalog, kiosk, coupon, loyalty, volume discounts, and multiples. The method can include a demand rule for each single purchasing option, a rule for marketing influence, and a rule for partitioning user demand across purchasing options. The demand rule for each single purchasing option, rule for marketing influence, and rule for partitioning user demand across purchasing options can each be measured independently to enable computationally efficient methods for forecasting and sales optimization.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.