A/B testing for mobile applications
US10983905B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 25, 2019 |
| Grant date | Apr 20, 2021 |
| Priority date | — |
| Expiry date | Nov 25, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A machine may be configured to perform A/B testing on mobile applications. For example, the machine receives an identifier. The machine identifies a particular experiment variant for a mobile application based on the identifier. The machine generates an instruction executable by the mobile application to cause a display of a user interface on a mobile device according to a user interface layout based on the particular experiment variant. The machine, in response to the receiving of the identifier of the mobile device, transmits the instruction to the mobile device. An execution of the instruction on the mobile device results in the display of the user interface on the mobile device according to the user interface layout based on the particular experiment variant. The machine generates metric data associated with the particular experiment data based on tracking one or more interactions with the user interface on the mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.