Method and system to account for timing and quantity purchased in attribution models in advertising
US10984439B2 · kind B2 · utility
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13Claims
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Key dates
| Filing date | Aug 23, 2017 |
| Grant date | Apr 20, 2021 |
| Priority date | — |
| Expiry date | Sep 13, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N7/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.