Systems and methods for intelligent promotion design with promotion selection
US10984441B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 16, 2017 |
| Grant date | Apr 20, 2021 |
| Priority date | — |
| Expiry date | Jun 22, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for the selection of the promotions are provided. A set of possible offers are initially received, each including a set of variables, with each variable having a set of possible values. These form a combination of variable values for each offer. A heuristic is applied to all possible offers to reduce the number of offers being considered. The combination of variable values for these reduced number offers is converted into a vector value, which is then scored, ranked and the top ranked offers are selected for inclusion in a promotional campaign. The remaining offers are then analyzed to select additional offers to include into the promotional campaign which maximizing a determinant for the selected offers using their vectors. All selected offers are administer in a promotional test campaign across many consumer segments. Feedback from the campaign may be collected to generate a “general” offer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.