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US10997623B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 13, 2017 |
| Grant date | May 4, 2021 |
| Priority date | — |
| Expiry date | Jan 30, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system selects a set of advertisement media associated with a product. A set of persistent advertisement media from the set of advertisement media is identified based on one or more tests. A Gaussian Bayesian (GB) network based on the set of advertisement media. A net persistence rate for each of the set of persistent advertisement media is determined based on the GB network. a competitor factor associated with another vendor of the product is computed based on one or more marketing parameters associated with the another vendor. A predicted sales (PS) value associated with each of the set of persistent advertisement media is determined. A persistent advertisement medium is selected in real time based on corresponding PS value. An advertisement is rendered on the selected persistent advertisement medium in real time for marketing the product.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.