Optimization of network-transferred multi-card content items

US10997624B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Lihong Pei · Silver Bay, US
• Yaolin Wang · Santa Clara, US
• Jie Xiao · Nanchang, CN
• Shu Zhang · Nanhu, CN
• Rohan Rajiv · Santa Clara, US
• Nihar N. Mehta · Mountain View, US
• Rohan Koundal · Sunnyvale, US
• Abhinav Singh · Milton, CA
• Roberto Alexis Rodriguez · San Francisco, US
• Kean Loong Tan · Milpitas, US
• Yanbo Ma · San Jose, US
• Yuhao Zhang · Cambridge, US

Key dates

• Filing date: Jun 30, 2018
• Grant date: May 4, 2021
• Expiry date: Jan 25, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0246
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques for optimizing network-transferred multi-card content items are provided. In one technique, a first content item selection event is initiated that involves a set of content delivery campaigns that includes a content delivery campaign that includes a content item that comprises multiple cards. The content delivery campaign is selected and the content item is transmitted to a first computing device, where the multiple cards have a first card configuration. One or more events that are associated with the first computing device displaying at least one card of the plurality of cards is identified. Based on the events, a second card configuration is determined. Another content item selection event that involves the content delivery campaign is initiated and the content delivery campaign is selected. The content item is transmitted to a second computing device, where the multiple cards have the second card configuration.