Methods for determining targeting parameters and bids for online ad distribution

US10997634B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Deepak Pai · Burnsville, US
• Trung Duc Nguyen · Bellevue, US
• Sy Bor Wang · Palo Alto, US
• Jose Mathew · Mumbai, IN
• Abhishek Pani · San Francisco, US
• Neha Gupta · San Jose, US

Key dates

• Filing date: Nov 26, 2019
• Grant date: May 4, 2021
• Expiry date: Nov 26, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are disclosed herein for distributing online ads with electronic content according to online ad request targeting parameters. One embodiment of this technique involves placing online test ads across multiple online ad request dimensions and tracking a performance metric for the online test ads. The performance of the online ad request dimensions is estimated based on the tracking of the performance metric for the online test ads and online ad request targeting parameters are established for spending a budget of a campaign to place online ads in response to online ad requests having particular online ad request dimensions. Online ads are then distributed based on using the online ad request targeting parameters to select online ad requests.