Real-time distribution and adjustment of content placement
US11003727B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 19, 2018 |
| Grant date | May 11, 2021 |
| Priority date | — |
| Expiry date | Oct 10, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/907
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques related to real-time distribution and adjustment of content placement are disclosed. A database stores score values respectively corresponding to content items. Computing device(s) are coupled to the database and to digital data storage device(s) storing instructions that cause the computing device(s) to perform a method for adjusting, at runtime, visibility of a particular content item. The method comprises computing a random value for the particular content item based on an identifier for a communication session between the computing device(s) and a client device. The method further comprises generating an adjusted score value for the particular content item based on combining the random value with a particular score value corresponding to the particular content item. Still further, the method comprises sending, to the client device via the communication session, the content items including the particular content item, which is sorted among the content items according to the adjusted score value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.