Buy intent estimation and its applications for social media data

US11004096B2 · kind B2 · utility

Assignee

• SPRINKLR, INC.

Inventors

• Ragy Thomas · New York, US
• Murali Swaminathan · New York, US
• Xin Feng · Canton, US

Key dates

• Filing date: Nov 25, 2015
• Grant date: May 11, 2021
• Expiry date: Jan 21, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method that enables usage of data embedded inside social media data to help estimate buy intent (BI), to allow companies or organizations to utilize this information to track conversations about their brand, to engage with their customers/users, to conduct advisement and investment efficiency analysis, to manage and reduce potential risk, and identify the factors that may affect company sales and revenues.