Presenting smart billboard content based on optical pattern recognition of vehicle information
US11004111B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 16, 2014 |
| Grant date | May 11, 2021 |
| Priority date | — |
| Expiry date | Jul 28, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V20/625
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system may use optical character recognition (“OCR”) techniques to identify license plates or other textual information associated with vehicles. Based on this OCR information, the system may determine additional information, such as users associated with the vehicles. The system may further obtain other information, such as history information associated with the vehicles and/or the users (e.g., via an “opt-in” data collection service). Ad content may be selected based on trends associated with the users and/or vehicles, and may be presented via “smart” billboards (e.g., billboards that may dynamically display different content).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.