Customer segmentation based on latent response to market events
US11010774B2 · kind B2 · utility
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16Claims
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Key dates
| Filing date | Sep 30, 2016 |
| Grant date | May 18, 2021 |
| Priority date | — |
| Expiry date | May 11, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/10
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A customer segmentation method, system, and computer program product, include inputting a set of characteristic features for each of a plurality of customers, defining a customer-event map that maps the characteristic features of each of the customers to a plurality of event categories, and estimating a likelihood of an event driven purchase for each product type and an event category combination.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.