Augmented reality in-application advertisements
US11010974B2 · kind B2 · utility
1Cited by
1References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 4, 2019 |
| Grant date | May 18, 2021 |
| Priority date | — |
| Expiry date | Aug 9, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W12/65
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a client device, such as an application executing on a smart phone or tablet of a user. The described systems and methods select content items of specific content types based on determined user preference for content types as well as the device capabilities and access permissions of the application through which the advertisement is to be presented.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.