Cross-channel digital and IOT advertising triggered by cable TV cue message
US11012758B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 21, 2019 |
| Grant date | May 18, 2021 |
| Priority date | — |
| Expiry date | Sep 30, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4524
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Digital cross-marketing into digital channels is triggered by a cue message in a linear and non-linear television programming stream. The cue message provides advance warning to a local service provider about an upcoming break in the programming stream and also provides information about the break. In addition to triggering insertion of a local ad into the programming stream in accord with the instructions in the cue message, the cue message also initiates action to run one or more ads in other digital media. For example, the cue message may trigger ads in mobile media, Internet-based media, the Internet of Things, and other media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.