Multi-stage ranking optimization for selecting content
US11017039B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 1, 2017 |
| Grant date | May 25, 2021 |
| Priority date | — |
| Expiry date | Nov 28, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
To present one or more content to users of an online system, the online system identifies a content evaluation pipeline including an order of a plurality of stages having one or more computer models for evaluating a likelihood of user interaction with a content item. The content evaluation pipeline selects a decreasing number of content items, from each stage of the order, according to the order of the stages in the order. The online system identifies a set of candidate modifications to one or more operational parameters of the content evaluation pipeline. For each candidate modification, the online system determines a compute time value and a content selection value. For a given amount of compute time, the online system optimizes the one or more operational parameters based on the determined content time value and the determined content selection value to increase the content selection value of the content evaluation pipeline.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.